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Love in Action
To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.
Release: 2010-02-14
Language: EL
Duration: 30 min
IMDB Rating:8.5
Genres: Drama, Romance, TV Movie